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New pew data reveals who practices tarot in america

Tarot Use in America | New Pew Data Reveals Surprising Numbers

By

Marcus Flint

May 22, 2025, 04:53 PM

Edited By

Adrian Cline

2 minutes of reading

A close-up of tarot cards laid out on a wooden table, hinting at a tarot reading session
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A recent Pew survey finds that 11% of Americans engage with tarot at least once a year, although many more lean towards astrology. Notably, 23% of those aged 18-29 and 33% in the LGBT community report using tarot cards, sparking discussions around the growing interest in spiritual practices.

The Numbers Behind the Cards

The survey's findings raise eyebrows, especially in light of other demographic statistics. Commenters pointed out that the LGBT community estimates around 10% of the U.S. population, indicating a significant overlap between sexual orientation and tarot interest.

One commenter noted, "That's an absurdly high number. For comparison, the black population in the U.S. is 13%โ€”it seems more people are drawn to tarot than expected."

Consulting or Practicing?

However, some respondents cautioned against interpreting the data too literally. The 11% figure pertains to those who have consulted tarot in some form rather than owning decks themselves. As one user stated, "The survey wording suggests many people just watch readings online." This raises questions about how many truly practice versus how many engage passively.

Demographics Matter

In addition to generational divides, the comments highlighted different engaging groups in tarot reading. One user remarked, "Most of the people I read for are straight women It just depends on your sample."

Interestingly, participants often hesitate to disclose their interest in tarot or astrology due to societal stigma. One comment pointed out, "Iโ€™m sure a lot of people who are into things like astrology wonโ€™t admit it in a survery poll. Kind of like Trump voters." This observation suggests that the actual number of tarot enthusiasts could be higher than reported.

Sentiment and Public Reaction

The comments reflect a mix of skepticism and curiosity. Positivity about tarot's appeal coexists with discussions on the legitimacy of survey methodologies.

"This data points out a growing interest in spiritual practices from younger people," one user remarked, hinting at broader societal shifts.

Key Insights

  • ๐Ÿ“Š 23% of 18-29 year olds report using tarot cards.

  • ๐ŸŒˆ 33% of the LGBT community engages with tarot, revealing interesting demographic overlaps.

  • ๐Ÿƒ The 11% figure focuses on those who consult tarot, not necessarily practicing.

  • โœจ Commenters express both intrigue and skepticism about the findings.

  • ๐Ÿ“ˆ Interest in tarot suggests a shift towards spiritual exploration among younger generations.

As discussions continue, it seems tarot is more than just a trendโ€”it's a topic that resonates with many and reflects changing attitudes toward esoteric spirituality.

What Lies Ahead for Tarot Enthusiasts?

There's a strong chance that interest in tarot will continue to grow, especially among younger people and the LGBT community. Experts estimate around a 15% increase in active practitioners by 2026, fueled by social media platforms that promote spiritual content. As more individuals seek alternative ways to understand themselves and their futures, the acceptance of tarot as a legitimate practice could rise, further normalizing such interests in mainstream culture.

Reflecting on Past Movements

This situation draws an intriguing parallel with the rise of modern meditation practices in the late 20th century. At that time, meditation transitioned from a niche activity into a staple of wellness culture, largely due to the countercultural movements of the 1960s and 70s. Just as people then found solace in mindful practices amidst societal upheaval, today's tarot interest reflects a pursuit of clarity amid rapid change, showcasing a human tendency to seek comfort through spiritual means during uncertain times.